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Course description: Master Practice Advisor Dustin Cole taps into his 20
years of experience in legal marketing to provide advice on every step of
business building. “The traditional model of the law firm is rife with
inefficiencies,” says Cole. “This is a time for attorneys to focus on
efficiency and innovation.” Business downturns often mean considering
changes in staffing, facilities and even practice areas. In this special
“state of the profession” presentation, Cole will provide crucial skills
and techniques for weathering the downturn, including:
• How to stay #1 with your best
referral sources
• How to “change the game” to
retain clients
• Techniques to combat price
resistance and price undercutting
• How to sign more clients who
are reluctant to hire a lawyer
• How to reduce collection
problems
• Effective use of advertising,
Web sites and blogs
• Ideas for building “on demand”
staffing and support
• What to absolutely avoid in the
downturn
• How to create innovative
alliances for decreasing overhead
• How to reorganize safely—what
to cut and what to keep
Town Hall Discussion: Before lunch there will be a special town hall session
moderated by OSBA volunteer leaders in your communities with an address via
satellite by OSBA President Gary J. Leppla. Members will be given the
opportunity to provide the OSBA with feedback on how the Association can
assist members during these tough economic times.
Featured Speaker: Dustin A. Cole is president of Attorneys Master Class,
one of the nation’s leading attorney practice development organizations.
Cole has trained more than 10,000 attorneys across the United States on how
to build more successful practices and develop their dream retirements. He
brings more than 35 years of experience working with the legal profession
in every phase of business marketing and management. Cole specializes in
providing structured, long-term assistance to help firms achieve greater
success and helping firms cope with market change, partner disputes,
mergers and breakups. He has guided practice groups through successful
marketing planning and execution and has advised attorneys in planning
successful retirements and firm successions. Through Attorneys Master
Class, Cole has supported firms ranging in size from one to 2,000
attorneys.
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