In the wake of his Oscar victory, he’s got a splash page up at AlGore.com collecting email addresses for a global warming petition.
This is my first time visiting Gore’s site that I’ve seen this page. The latest snapshot of the site from Alexa doesn’t include it, so the likelihood is that it was turned on fairly recently. Why is this significant?
Because it’s the kind of no-nonsense list-building effort that all candidates would be well-advised to engage in advance of announcing. A good e-mail list is something any candidate needs to hit the ground running. And if you’re smart, you capitalize on high-impact events like the Oscar win to collect e-mail addresses.
Gore may deflect by saying that the page is for issue advocacy only, but make no mistake: this database can be used by a future Gore campaign. He seems to be still keeping his options open.
Is Gore going anywhere? I’m not sure he is. Obama seems to have taken the wind out of his sails by removing the need for a “fresh face” from the Dem field and cornering the lefty-hipster vote. If Gore’s strategy is predicated on Obama peaking too soon, it may be the right one, but we may not know the answer to that question for months.
Tagged: al gore 
barack obama online politics strategy
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